Field notes from the floor

Notes.

Sales, hiring, team building, and not trading your life for the grind. Written for the trainer, the owner, the front desk lead, and anyone else who has to sit across from a human being and ask them to commit.

Sales · 5 min read
The First Phone Call Is Where Most Gyms Lose the Client
Most gyms think the sale happens at the consultation. It does not. It starts the second you pick up the phone. Here is what to do differently.
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Follow Up · 10 min read
How to Follow Up With a Gym Lead by Text (Sell the Call, Not the Consultation)
Most gym owners lose leads in the first text. The mistake is trying to book the consultation. The fix is selling the call. Real scripts inside.
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Hiring · 12 min read
How to Hire a Gym Salesperson Who Does Not Quit in 90 Days
Why most gym salespeople quit inside 90 days. How to hire for the seat instead of just hiring, the four interview questions that find the right person, and the onboarding that keeps them.
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Grinds My Gears · 7 min read
Your Leads Are Not Bad. Your Sales Process Is.
If your gym leads are not converting, the problem is almost never the leads. It is your follow up, your speed to lead, and your sales process.
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Sales · 9 min read
The 4 Main Sales Objections Every Gym Owner Hears (And What I Say Back)
The four sales objections every gym owner hears at the close: money, think about it, time, and spouse. What they actually mean and the words I use to handle each one.
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Notes.

The First Phone Call Is Where Most Gyms Lose the Client

How to Follow Up With a Gym Lead by Text (Sell the Call, Not the Consultation)

How to Hire a Gym Salesperson Who Does Not Quit in 90 Days

Your Leads Are Not Bad. Your Sales Process Is.

The 4 Main Sales Objections Every Gym Owner Hears (And What I Say Back)