For gym owners who want a site that closes
Most gym websites are brochures.
Yours should be closing.
I wrote the book on selling fitness without selling your soul. Now I install it as your sales floor — built into your website. Your qualifying call script, your objection playbook, your follow-up, and the Weekly Scoreboard, wired into a site engineered to qualify a prospect before they ever pick up the phone.
Request a demoYou own it. Your domain, your code, your data. The whole thing is yours and you can leave any time. I just make it easy.
A website is the first sales call you never show up for.
Most of them lose the sale before you ever talk to the lead. No qualifying. No pressure. No system. Just a digital brochure with your logo on it and a contact form at the bottom.
I build the other thing — a site that runs the qualifying call for you, surfaces the real reason they reached out, and hands your floor a prospect who is already half-closed. Same system in the book. Installed, not explained.
Four ways to work together.
Most owners start at Local — the full installation. Foundation is the on-ramp for owners not ready for that yet. Authority is for multi-location and online businesses. We scope the right one — and the investment — on the call.
Foundation
The on-ramp. A clean site that converts, on a proven layout.
For owners who want a clean converting site, or aren't ready for the full install yet.
- →3–5 page site on a proven layout, branded to you
- →Copy from a guided owner questionnaire
- →Your lead form wired in, mobile-fast, SEO basics
- →Hosting + monitoring handled
Local
Most start hereThe core build. Where most owners start. The book, installed.
Single-location operators who want the whole system installed.
- →Full custom design + positioning built around your brand
- →Copy in your voice, from an interview — not a form
- →Your qualifying call script, built from your floor's real prospect language
- →Your objection playbook — the 9 your floor actually hears, printed for staff
- →The 10 Commandments of Follow-Up wired into your CRM
- →The Weekly Scoreboard installed and trained
- →30 days of post-launch support
Authority
Everything in Local, plus the funnel that feeds it.
Multi-location, online coaches, course & membership businesses.
- →Full funnel: lead magnet → opt-in → email sequence → booking → close
- →Lead magnet built (PDF, quiz, or calculator)
- →7-touch nurture sequence written
- →Course / membership platform integrated (Skool, Circle, Kajabi…)
- →Paid-traffic-ready landing pages
- →60 days of support + quarterly check-ins for a year
Sales Partnership
Continuity. I stay on your sales floor after launch.
For existing Build clients who want me in the trenches.
- →Bi-weekly working sessions — Scoreboard review + a recorded call reviewed
- →Qualifying script kept current as your offer evolves
- →Objection playbook refreshed every quarter
- →Performance-aligned — my upside moves with your close rate
Proof
Built it for FC High Performance. It moved the floor.
I installed this exact system for a working gym — the site, the qualifying script, the playbook, the scoreboard. Their close rate and lead-to-consult conversion both climbed. Ask me for the specifics on the call.
No hostage situations
It's your website. You own all of it.
Most agencies build it so you can never leave. The domain sits in their account. The code is locked in a builder only they can open. Your leads live in their system. Walking away means starting over. I do the opposite. I build it, I can run it for you, but you hold everything.
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Your domain
Registered in your name. Not mine, not an agency account.
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Your code
The whole site lives in your account, on standard tech anyone can run.
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Your data
Your leads and customers are yours. Export them any day you want.
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Your exit
Leave whenever. You take everything and I help you move it. No ransom, no fee.
The willingness to let you go is what makes it work. You stay because it is good, not because you are stuck. My job is to make it easy, so you run your gym and not a website.
Request a demo.
Tell me where your floor is right now. If we're a fit, you get a calendar link to talk it through. If you're not there yet, you'll leave with the chapter that fixes your qualifying call.