TOM.LEONARDIS
How to Sell Fitness Without Selling Your Soul — Tom Leonardis Jr.

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How to Sell Fitness Without Selling Your Soul

A No BS Sales System for Fitness Professionals and Gym Owners Who Hate Selling

Twenty years inside every kind of gym this industry has. The mindset that keeps you steady. The system that keeps you booked. The close that finally feels like yours. Written for the trainers, instructors, and owners who got into this to change lives, and forgot they were allowed to have one too.

Get the book for $5Read an excerpt
“This book was written to be used, not just read. Dog ear the pages. Write in the margins. Tear out the worksheets. Tape the scripts next to your phone.”

— Tom, from the opening

Inside the book

Three parts.
One working manual.

Part One

The Mindset

  • You Are the Product
  • Installing a Sales Mindset
  • The Four Energy Drivers
  • Finding Your Why

Part Two

The System

  • The 10 Commandments of Follow Up
  • The Qualifying Call
  • The Referral System
  • The Fitness Vision Consultation
  • The Art of Building Internal Pressure
  • Pricing Without Flinching
  • The Weekly Scoreboard

Part Three

The Close

  • The S.A.L.E.S. Framework
  • The Close
  • Sold… Now What?
  • Reactivation and Upsells
  • Sell by Chat

Plus

Bonuses and reference

  • The Role Play Chapter
  • Onboarding a Salesperson in 90 Days
  • Appendix A. The Full Call Script
  • Appendix B. The Objection Playbook (9 objections, 3 responses each)

After you read it

Next steps.
Both built on the same system.

The Companion Journal

One year of practice.

Two editions — one for sellers, one for owners. Daily reps on the frameworks, the scoreboard, and the reps that turn the book from a read into a habit.

See the journal

The Program

One on one coaching with Tom.

Weekly calls. Pipeline reviews. Call audits. By application only, $997 a month, three month minimum. Five spots open at a time.

See the program

The Objection Free Club

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One short video from me every week on how to sell fitness without becoming someone you don't recognize at home.

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