Sales coach for fitness professionals
Make more money.
Spend more time with your family.
Faster than you thought possible.
I have spent twenty years running gyms. Not owning them. I help gym owners, trainers, and group instructors close more members — without grinding themselves or their teams into the ground.
Free 20-minute call. No pitch. If I can help, I'll tell you how. If I can't, I'll tell you who can.
The difference
I have never owned a gym.
What I have done, since I was seventeen years old, is run them. Rescue them. Rebuild them.
I have been inside big box, boutique, small group, one on one, corporate, and mom and pop. I have watched owners lose everything because they would not have a real conversation about the sales floor. I have watched owners triple revenue in six months because they finally did.
You do not need to own a gym to have a career in this industry. And you do not need to burn your life down to build one.
“You do not build an engine so people can hear it. You build it so the people you love never have to push the car.”
— From the book
Coming May 1
How to Sell Fitness Without Selling Your Soul
Tom Leonardis Jr.
The book
How to Sell Fitness Without Selling Your Soul
A No BS sales system for fitness professionals and gym owners who hate selling. The mindset. The system. The close. Plus a full call script, a nine-objection playbook, and the weekly scoreboard I use with every team I coach.
Work with Tom
Two ways in. Same standard.
Coaching
For individual trainers, instructors, and sales pros
- Weekly 1:1 sessions
- Scripts, role plays, and live call reviews
- A scoreboard that tells you the truth
Consulting
For owners and operators with a team
- Sales floor diagnostic
- Hiring and onboarding systems
- Quarterly revenue targets you can actually hit
Get the first chapter free.
Plus the weekly note on sales, hiring, and not losing your life to the grind.
Ready to make more and work less?
Book a free 20-minute call. I'll listen, ask a few real questions, and tell you what I'd do in your seat.