Sales coaching for gym owners and trainers
Double your close rate.
Without discounts, pressure, or selling your soul.
I have spent twenty years running gyms. Not owning them. The book is twenty years of how I help gym owners, trainers, and group instructors close more members. Without grinding themselves or their teams into the ground.
Five bucks plus shipping. Softcover at your door in two business days.
Big box. Boutique. One on one. Corporate. Mom and pop. Every kind of gym this industry has, since I was seventeen.
“You do not build an engine so people can hear it. You build it so the people you love never have to push the car.”
From the book
Available now · $5 plus shipping
How to Sell Fitness Without Selling Your Soul
A No BS sales system for fitness professionals and gym owners who hate selling. The mindset. The system. The close. Plus a full call script, a nine objection playbook, and the weekly scoreboard.
And to do the work
The Companion Journal.
The book is the system. The journal is the year of reps. One page a day, three hundred and sixty five days. Two editions, because the work looks different depending on the seat you are in.
The Seller's Edition
A year of practice in showing up
For the trainer, the closer, the front desk lead. Daily reps on showing up for the call, the follow up, and the close. The version of you who finishes the year is not the version who started.
The Owner's Edition
A year of practice in getting out of the sales seat
For the gym owner. Daily reps on building the team, handing off the floor, and working on the business instead of inside it. Get out of the seat without the business collapsing behind you.
The path
Three steps.
Each one deeper than the last.
Available now · $5 plus shipping
The book is here.
Twenty years of running gyms. The mindset, the system, the close, in one working manual. Written for the people who got into this to change lives, and forgot they were allowed to have one too.
Get the book for $5Available now · From $39.97 shipped
The journal is here.
One page a day. A year of practice. Two editions — Seller's for the person on the phone, Owner's for the person building the team.
See the journalThe Objection Free Club
Stay in touch.
One short note a week from Tom. Sales, hiring, and not losing your life to the grind. First chapter of the book is yours when you join The Objection Free Club.
One short video from me every week on how to sell fitness without becoming someone you don't recognize at home.
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