A friend thought of you
4 Sales Calls, Graded Free.
Stop Losing Ones You Should Close.
The Objection Free Lab is where gym owners and trainers upload their real sales calls and get them scored — line by line — against the twelve things that decide whether they close. A friend set aside your first four calls on the house. No card. Just upload, get the truth, and see your numbers move.
Four calls free. If you use three and love it, going further is your call.
What the Lab Does
The same brutally honest feedback Tom gives his private clients — at scale, on your real calls.
Upload
Drop your MP3 or WAV file. Any membership consult, tour follow-up, or closing call.
Get Scored
AI breaks down your call across 12 criteria pulled from the book. No fluff. No participation trophies.
Close More
See exactly where you lost the prospect, where you rushed the close, and what to say next time to get the signup.
What Gets Scored
Talk Time Ratio
Did you listen more than you talked?
Tonality & Energy
Did you sound like someone worth buying from?
Pacing & Speed
Too fast = nervous. Too slow = boring. Find the pocket.
S.A.L.E.S. Framework
Slow down, Acknowledge, Level, Educate, Steer back to close.
Objection Handling
Did you validate first or argue? Did you use the playbook?
Internal Pressure
Did you make them feel the cost of NOT starting today?
Qualifying Questions
Did you find out their goals before pitching a membership?
The Close
Did you ask for the signup or just hope they'd volunteer?
Pricing Delivery
Did you flinch? Did you anchor? Did you break it down?
Silence Usage
Did you let silence do the heavy lifting or panic-fill?
Emotional Connection
Did you sell the transformation or just the membership?
Follow-Up Setup
Did you book the next step before they walked out?
Four calls, every one free.
Run your first three, feel the difference, and you'll know exactly what the full Lab — and Tom — can do. No pressure, no pitch. The gift just shows up.
12
Audit Categories
100+
Fitness Pros Trained
4
Calls, Yours Free
Hand us their name.
You're the reason they're here. Leave your details and theirs, and we'll set them up with the four free calls.